From Marketing to Product Management – Tyler Johnson, Product Manager at Nectar, shares how he made the leap from customer and product marketing into a PM role. 

In this episode of The Product Pivot, hosts Santi and Meagan sit down with Tyler to discuss: 

• How his marketing background helped his transition 
• Why customer obsession is crucial for product managers 
• Challenges he faced as a first-time PM 
• The importance of cross-functional collaboration 
• How to build strong relationships with engineers 
• Actionable advice for aspiring product managers  

Whether you're pivoting into product management or want to sharpen your skills, this episode is packed with insights and career tips! 
 

Connect with our guest and hosts: 

Tyler Johnson: LinkedIn

Santi: ⁠⁠LinkedIn⁠⁠ 

Meagan: ⁠⁠LinkedIn⁠⁠ 

Subscribe for more PM career stories & insights!  

Timestamps: 

00:00 – Introductions 

01:05 – Tyler’s Journey from Marketing to Product Management 

04:15 – Transferable Skills & Customer Obsession 

15:30 – Overcoming Challenges as a First-Time PM 

22:40 – Advice for Aspiring Product Managers 

31:00 – Building Strong Relationships with Engineers 35:00 – Fun Questions & Closing Thoughts